Trademark Registrations


Trademarks represent a strategic factor for companies that want to be distinguished from their competitors, so they adopt an original trademark that identifies them and it becomes one of its most important assets. IPérez Navarrete offers solutions for preventing and solving conflicts related to the protection of your trademarks, slogans and trade names.

Besides the provision of appropriate legal instruments like transmission, licensing and franchise contracts, IPérez Navarrete provides the following services:

Viability analysis

Viability analysis: Study conducted to determine whether there is any legal impediment for the registration of a distinctive sign.


Trademark: A sign used to distinguish a product or service from the same kind. There are nominative, nominative with design, innominate and three-dimensional marks. Their protection is on the products or services for which it is used. Its legal effects go on for 10 years and may be renewed for the same period indefinitely.

Advertising Slogans

Advertising Slogans: Sentences or statements generating a link between the customer with the product or service. Their protection is on the products or services for which it is used. Its legal effects go on for 10 years and may be renewed for the same period indefinitely.

Famous and well-known trademarks

Famous and well-known trademarks: Those trademarks which their rootedness and recognition allows them to ask for a special declaration of fame or notoriety. In the case of the notorious/well-known trademarks they opposed to all classes of the trade union, and in the case of the famous marks to all classes of services and products.


Renewals: Surveillance of payment terms for renewal of distinctive signs.

Use Investigation

Use Investigation: Research which reports whether any trademark or advertising slogan is being used according to its registration, in order to determine whether it is susceptible of being cancelled for a lack of use.

License Agreements

License Agreements: Contract by which the holder of a registration authorizes the use of a distinctive sign to a third party. These contracts must be registered before the Mexican Institute of Industrial Property in order to be enforced against third parties.

Franchise agreements

Franchise agreements: With these contracts, the owner of a trademark (including its trading and know-how) allows a third party to use them for a certain period in exchange of a financial remuneration.

Transmissions rights

Transmissions rights: With this contract, the holder of a distinctive sign yields it to a third party in an onerous or free way. This act must be registered before the Mexican Institute of Industrial Property so that it has effects against third parties.

Changes of Name

Changes of Name: Notice given to the Mexican Institute of Industrial Property, in cases where the entities perform some change of name, in order to keep their distinctive signs duly updated.

Infringement Investigations

Infringement Investigations: Investigations carried out in order to check whether any commercial agent is invading a registered trademark without authorization, and determine if it is achievable to conduct an Administrative Infringement action before the Institute.

  • Why is it necessary to register a trademark?
  • Why is it necessary to register a trademark?

    When registering a trademark you get different benefits to improve your business alongside the expansion of its creative and commercial possibilities.

    • Protect the exclusive use.
    • Strengthens its position in the market.
    • Provide security and support in constructing prestige.
    • Increase business value.
    • Obtain additional income through assignment, license or franchise contracts.

    As you can see, it is an excellent investment

    Start registration
    process of your trademark

    Let's start with a viability analysis. We suggest to load the distinctive sign to be registered in order to have a successful application.

    The cost for this service is $ 50.00 (fifty dollars) plus VAT, this amount shall be creditable if you instruct to file the trademark application with us.

    The report of this analysis will be delivered in 3 working days in the case of a nominative trademark and 5 working days when being a trademark with design, after the receipt of payment.

    1. Enter contact details


    We will send the results of the previous study to this email.

    Phone contact:

    *Area Code:*Number:

    2.- Enter the trademark data

    Trademark name:

    The brand has logo?

    What products or services you use or plan to use the mark?

    3.- Enter your comments

    To give you a better service, described as you can about your business.

    4. Carefully read the terms of service

    IPEREZ NAVARRETE IP CONSULTING S.C., offers and accepts the formalities necessary to perform before the competent authority the submission and processing of the trademark application entrusted us by the user of this site.

    The application for registration shall be based on documentation and information provided by the user, who must meet the same legal requirements under the law in force in Mexico.

    IPEREZ NAVARRETE IP CONSULTING S.C. dedicates to confidentially handle the information and material provided by each and every one of our customers.

    The Mexican Institute of Industrial Property (IMPI), is the only legal entity authorized to issue trademark registrations. The IMPI will determine the feasibility of registration and is empowered to grant it. The application for registration of a mark will be filed previous search of similar anticipations on the records of the IMPI. After carrying out the search and analysis of its results, where appropriate, we will request your instructions, documents and information necessary to proceed with the filing of the application.

    By requesting this service, you accept the terms and conditions specified in this document and commit to pay the specified fee.
    No query will be made until we have confirmed the payment.

    Process to register a trademark

    1. Viability Opinion

    This is the first phase. Through this search for anticipations we know the chances of success of each case through their particularities and thus saving our clients costs of the application for a registration of a trademark that would be hardly granted.

    4. Substantive Examination

    In the substantive examination it is verified that the graphic, phonetic and ideological elements of the proposed trademark does not invade third party rights. It is also verified that the trademark does not meet the legal hypothesis of denial set forth in Article 90 of the Mexican Law on Industrial Property.

    2. Submission

    Submission of application for a registration of a mark before the IMPI, which gives a file number for an internal reference of the process.

    5. Trademark Granting or Denial

    If there is any impediment and it is dismissed by the applicant, the IMPI shall grant the trademark registration in its favor for a 10 year period starting from the application date. It may be renewed for that same period.

    3. Formal or Administrative Examination

    An examiner evaluates if the application complies with the formal requirements of the Mexican Industrial Property Law. If there is a requirement to fulfill, IMPI notifies in writing with an Office Action.

    6. Sending of trademark Certificate

    Once delivered the trademark Certificate, it is sent by courier. In case of a refusal, we provide advice to propose the best alternative and achieve the protection required.

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    Mexico City

    Campeche #289 - 501
    Col. Hipódromo
    Del. Cuauhtémoc
    C.P. 06100, Mexico City

    +52 (55) 52 02 73 98

    Quality that makes us unique.

    Our best idea is to develop a strategic and innovative alliance with your trademark, patent, industrial designs, etc., to protect your concept or idea without territory restrictions, making it a strong, profitable and sustainable asset.

    Submission of cases, follow-up, litigation at any level and preservation of Intellectual Property Rights.